In the mid-1950s developed a Minneapolis-based engineer named Earl Bakken wearable, battery-powered pacemaker, a device that soon would transform countless lives. Since then company, Medtronic Bakken, has become a world leader in medical equipment and therapies for cardiovascular, neurological and musculoskeletal disorders, chronic conditions and surgical procedures. And now another revolutionary device – the iPad, to help Medtronic supply their the latest medical technology to physicians and patients throughout the world.
-Our mission is to alleviate pain, restore health and extend life, says Linnea Burman, Director of Marketing, Drug Delivery system in Medtronic's Neuromodulation division. "We're working every day to help more patients have access to our therapies. iPad, helps us to communicate with clinicians. It helps our stories to life. Salespeople can pull up information quickly and using video to tell a story in a very memorable way. "
To put the iPad, in the hands of thousands of employees provides Medtronic the ideal platform to present and explain their visionary medical technology for healthcare professionals, individual patients and patient advocacy groups.
"iPad, letting us get information to our customers much more quickly than we could before," says Michael Hedges, Medtronic's Chief Information Officer. "On the iPad,, information is delivered in a way that encourages people to use it."
Medtronic has created more than a dozen internal iPad, apps to get access to confidential information, increase efficiency and improve customer engagement. Apps distributed through Medtronic App Store, a password-protected Web site that lets companies control access to qualified staff and easily provide app updates.
Internal apps includes the mStar, a field productivity tools for sellers who integrate with back-end systems for ordering product and registration. "MStar program automates manual processes and makes them available 24/7 for salespeople," explains Jeff Bipes, IT Director, field services.
Another fundamental internal app is mCMS, a content management application that helps sales staff and managers organize, present and distribute product information by audience or topic. App works within FDA regulations to ensure Medtronic employees retain control of sensitive information and share it in an appropriate manner.
"Content management app for the iPad, has made it possible to integrate our back-end systems to manage content, check it and withdraw it if needed," says Bipes. -We can track who uses it, how often, and where that content in the end ports.
In the Office and on route simplifies iPad, everyday workflows at Medtronic. Support for Microsoft Exchange on the iPad, can employees keep up to date on e-mail, contacts, and calendars wherever they are.
"If I travel, I take my iPad," says breeds. "I did not get out of my bag when I go through security. I can do whatever I want with my iPad, I: e-mail, presentations. It is absolutely perfect.
To deploy and manage your iPad, Medtronic, using a mobile device (MDM) system that helps the company maintain and update user profiles. "This device management tools allows us very easily provision users for e-mail, Wi-Fi and VPN connections on their iPads," says Bipes.
MDM system also enhances existing iPad, security features. Medtronic can monitor how often each iPad, connecting to in-house systems, and automatic remote-wipe proprietary data on an iPad, has not been "verified" within a specified time frame.
Using built-in features such as instant access to 10 hours of battery life quickly become indispensable for the iPad, Medtronics sales personnel. Before the iPad, lugged salespeople routinely 25 pounds printed documentation. Now they can quickly make up for the latest information — including dynamic videos, presentations and PDFs — all on a device that weighs less than two kilos.
"The IPad, is a fundamental unit, field-based employees," Burman said. -The battery lasts all day and multi-touch screen gives us a better way to organize information. If they are presenting clinical articles, or the patient's videos is the screen size on the iPad, fantastic for our sales partners. "
iPad, simplifies the tracking, as well as, Burman adds: "at the end of the call as sales, they are to email the appropriate material as they go out the door, rather than wait until the end of the day."
With the iPad, it's easier than ever for Medtronic to deliver his message of medical innovation for doctors and patients everywhere. "the iPad, has given us a completely new sales and marketing interface," said Burman. "It has changed the way we think about bringing information to the public. With the iPad, have our sales organization the right information, at the right time, for the right customer, every day. "
Medtronics, iPad, the team has been an unqualified success story. "iPad, help people to think differently and act differently," said hedges. "IT people love it because businessmen love it. the iPad, is a game-changer in healthcare. "
"the iPad, has given us a completely new sales and marketing interface. It has changed the way we think about bringing information to the public. "
Linnea Burman, Chief Marketing Officer, Drug Delivery Systems, Medtronic"iPad, allows us to be more flexible, more flexible and more responsive to the customer."
Jeff Bipes, Information Technology Manager, Field Services, Medtronic-iPad, is a game-changer in health care.
Michael Hedges, Chief Information Officer, Medtronic
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