Lion Downloads Top One Million in First Day

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AppId is over the quota
CUPERTINO, California—July 21, 2011—Apple? today announced that in just one day, over one million users bought and downloaded Mac OS? X Lion, the eighth major release of the world’s most advanced operating system. Available through the Mac? App Store? for $29.99 (US), users are buying Lion faster than any other OS release in Apple’s history.

“Lion is off to a great start, user reviews and industry reaction have been fantastic,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Lion is a huge step forward, it’s not only packed with innovative features but it’s incredibly easy for users to update their Macs to the best OS we’ve ever made.”

Lion introduces more than 250 new features to the Mac, including Multi-Touch? gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

Available in 123 countries, the Mac App Store brings the revolutionary App Store experience to the Mac so you can find great new apps, buy them using your iTunes? account, download and install them in just one step. The Mac App Store offers apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories. Users can browse new and noteworthy apps, find out what’s hot, see staff favorites, search categories and look up top charts for paid and free apps, as well as user ratings and reviews. The Mac App Store is built right into Lion and available for Snow Leopard? users through Software Update as part of Mac OS X version 10.6.8.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386

Apple's Supplier Code of Conduct and 2012 Progress Report

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AppId is over the quota
Apple is committed to the highest standards of social responsibility across our worldwide supply chain. We insist that all of our suppliers provide safe working conditions, treat workers with dignity and respect, and use environmentally responsible manufacturing processes. Our actions — from thorough site audits to industry-leading training programs — demonstrate this commitment.

Apple’s 2012 Proxy Statement Now Online

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AppId is over the quota
 CUPERTINO, California—January 9, 2012—Apple? today announced that its 2012 proxy materials are now available at www.apple.com/investor under the US Securities and Exchange Commission’s Notice and Access rules. As a result of the Notice and Access rules, Apple is able to significantly reduce the environmental impact of producing and delivering printed materials.

Apple shareholders can still receive a printed copy of the proxy materials free of charge by following the instructions provided at www.apple.com/investor or in the Notice of Internet Availability of Proxy Materials that will be mailed to individuals who were Apple shareholders as of December 27, 2011. Apple’s 2011 Form 10-K was filed on October 26, 2011 and may also be viewed at www.apple.com/investor.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Apple, the Apple logo, Mac, Mac OS and Macintosh are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

New iPad Arrives in South Korea & 11 Additional Countries This Week

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AppId is over the quota
CUPERTINO, California?April 16, 2012?Apple? today announced the new iPad?, the third generation of its category defining mobile device, will arrive in South Korea and 11 additional countries on Friday, April 20. The new iPad features a stunning new Retina? display, Apple’s new A5X chip with quad-core graphics and a 5 megapixel iSight? camera with advanced optics for capturing amazing photos and 1080p HD video. The new iPad still delivers the same all-day 10 hour battery life* while remaining amazingly thin and light.

In addition to South Korea, the new iPad also will be available beginning on Friday, April 20 in Brunei, Croatia, Cyprus, Dominican Republic, El Salvador, Guatemala, Malaysia, Panama, St Maarten, Uruguay and Venezuela. Beginning on Friday, April 27, the new iPad will be available in Colombia, Estonia, India, Israel, Latvia, Lithuania, Montenegro, South Africa and Thailand.

The new iPad Wi-Fi models will be available in black or white for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model and $699 (US) for the 64GB model. The iPad Wi-Fi + 4G models will be available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model.** The new iPad will be sold through the Apple Online Store (www.apple.com) and select Apple Authorized Resellers. Additionally, iPad 2 is available at a more affordable price starting at just $399.

*Battery life depends on device settings, usage and other factors. Actual results vary.

**4G LTE is supported only on AT&T and Verizon networks in the U.S. and on Bell, Rogers and Telus networks in Canada. Data plans sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Simon Pope
Apple
spope@apple.com
(408) 974-0457

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Retina and iSight are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Revolutionizes Video Editing With Final Cut Pro X

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AppId is over the quota

CUPERTINO, California—June 21, 2011—Apple? today announced Final Cut Pro? X, a revolutionary new version of the world’s most popular Pro video editing software which completely reinvents video editing with a Magnetic Timeline that lets you edit on a flexible, trackless canvas; Content Auto-Analysis that categorizes your content upon import by shot type, media and people; and background rendering that allows you to work without interruption. Built on a modern 64-bit architecture, Final Cut Pro X is available from the Mac? App Store? for $299.99.

“Final Cut Pro X is the biggest advance in Pro video editing since the original Final Cut Pro,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We have shown it to many of the world’s best Pro editors, and their jaws have dropped.”

“I’m blown away by what Apple has done with Final Cut Pro,” said Angus Wall, Academy Award-winning film editor. “Final Cut Pro X is incredibly modern and fast, but most importantly it lets you focus on telling your story in the most creative way, while it actively manages all of the technical details.”

At the heart of Final Cut Pro X is the Magnetic Timeline, a trackless approach to editing your footage that lets you add and arrange clips wherever you want them, while other clips instantly slide out of the way. You can use Clip Connections to link primary story clips to other elements like titles and sound effects, so they stay in perfect sync when you move them. You can even combine related story elements into a Compound Clip that can be edited as a single clip. The groundbreaking new Auditions feature lets you swap between a collection of clips to instantly compare alternate takes.

Content Auto-Analysis scans your media on import and tags your content with useful information. Final Cut Pro X then uses that information to dynamically organize your clips into Smart Collections, so you can easily find the clips you want by close up, medium and wide shots as well as media type and the number of people in the shot. You can also tag parts of clips with Range-based keywords to add custom search criteria to your media.

Completely rebuilt from the ground up, Final Cut Pro X is a 64-bit app that takes full advantage of the latest Mac hardware and software so you never have to wait for the next edit, even if you’re working with 4K video. Final Cut Pro X uses multi-threaded processing and the GPU on your graphics card for blazing fast background rendering and superb real-time playback performance. Additionally, a ColorSync-managed color pipeline ensures color consistency from import to output. 

Final Cut Pro X also includes powerful tools for audio editing and color correction, and is complemented by two companion apps, Motion 5 for professional motion graphics and Compressor 4 for advanced media encoding, available from the Mac App Store for $49.99 each.

Pricing & Availability 
Final Cut Pro X is available today for $299.99 from the Mac App Store. Motion 5 and Compressor 4 are available today for $49.99 each from the Mac App Store. Full system requirements and more information on Final Cut Pro X can be found at www.apple.com/finalcutpro. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Colin Smith
Apple
colins@apple.com
(408) 862-1171

Apple, the Apple logo, Mac, Mac OS, Macintosh, Final Cut Pro and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple’s App Store Downloads Top 15 Billion

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AppId is over the quota
CUPERTINO, California—July 7, 2011—Apple? today announced that over 15 billion apps have been downloaded from its revolutionary App Store? by the more than 200 million iPhone?, iPad? and iPod touch? users worldwide. The App Store offers more than 425,000 apps and developers have created an incredible array of over 100,000 native iPad apps.

“In just three years, the revolutionary App Store has grown to become the most exciting and successful software marketplace the world has ever seen,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Thank you to all of our amazing developers who have filled it with over 425,000 of the coolest apps and to our over 200 million iOS users for surpassing 15 billion downloads.”

“We sparked musical magic when iPhone users experienced Ocarina three years ago,” said Dr. Ge Wang, a Smule co-founder and assistant professor at Stanford’s Center for Computer Research in Music and Acoustics. “And now with iPad, we’ve created the Magic Piano and Magic Fiddle apps. Who could’ve dreamt an iPad would make its way into the San Francisco Symphony?”

“iPad provides us with an unparalleled mobile device for creating gorgeous, immersive games,” said Mark Rein, vice president and co-founder of Epic Games. “Infinity Blade has been a runaway hit with customers around the world and we couldn’t be more excited about our success on iOS devices.”

“We’re bringing Martha Stewart, Angelina Ballerina, Sesame Street and many more of the world’s most popular books and magazines to iPad,” said Nicholas Callaway, CEO of Callaway Digital Arts. “We knew the iPad was going to be a revolutionary storytelling device, but never could have anticipated it would become so popular, so quickly.”

More than 15 billion apps have been downloaded from the revolutionary App Store and more than 425,000 apps are available, including more than 100,000 native iPad apps, to consumers in 90 countries. Users of the more than 200 million iOS devices around the world can choose from an incredible range of apps in 20 categories, including games, business, news, education, sports, health, reference and travel. Apple has paid developers over $2.5 billion to date.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Simon Pope
Apple
spope@apple.com
(408) 974-0457

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426 Apple, the Apple logo, Mac, Mac OS, Macintosh, App Store, iPhone, iPad and iPod touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple to Unveil Next Generation Software at Keynote Address on Monday, June 6

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AppId is over the quota

CUPERTINO, California—May 31, 2011—Apple? CEO Steve Jobs and a team of Apple executives will kick off the company’s annual Worldwide Developers Conference (WWDC) with a keynote address on Monday, June 6 at 10:00 a.m. At the keynote, Apple will unveil its next generation software - Lion, the eighth major release of Mac OS? X; iOS 5, the next version of Apple’s advanced mobile operating system which powers the iPad?, iPhone? and iPod touch?; and iCloud?, Apple’s upcoming cloud services offering.

WWDC will feature more than 100 technical sessions presented by Apple engineers. Mac? developers will see and learn how to develop world-class Mac OS X Lion applications using its latest technologies and capabilities. Mobile developers will be able to explore the latest innovations and capabilities of iOS and learn how to greatly enhance the functionality, performance and design of their apps. All developers can bring their code to the labs and work with Apple engineers.

For more details, visit the Apple Worldwide Developers Conference 2011 website at developer.apple.com/wwdc.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Jennifer Bowcock
Apple
jennifer.b@apple.com
(408) 974-9758

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iPad, and iPod touch are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

White iPhone Arrives Tomorrow

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AppId is over the quota

CUPERTINO, California—April 27, 2011—Apple? today announced that the white iPhone? 4 will be available beginning tomorrow. White iPhone 4 models will be available from Apple’s online store (www.apple.com), at Apple’s retail stores, AT&T and Verizon Wireless stores and select Apple Authorized Resellers.

“The white iPhone 4 has finally arrived and it’s beautiful,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We appreciate everyone who has waited patiently while we’ve worked to get every detail right.”

iPhone 4 is the most innovative phone in the world, featuring Apple’s stunning Retina? display, the highest resolution display ever built into a phone resulting in super crisp text, images and video, and FaceTime?, which makes video calling a reality.

Pricing & Availability
White models of iPhone 4 will be available in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Switzerland, Sweden, Taiwan, Thailand, UK and the US, beginning Thursday, April 28 and in many more countries around the world soon. White iPhone 4 will be available for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model with a new two year agreement through the Apple Store? (www.apple.com), at Apple’s retail stores, AT&T and Verizon Wireless stores and select Apple Authorized Resellers.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Natalie Harrison
Apple
harri@apple.com
(408) 862-0565

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, Retina, FaceTime and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Statement by Apple’s Board of Directors

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AppId is over the quota
We are deeply saddened to announce that Steve Jobs passed away today.

Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.

His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.

Press Contacts:

Katie Cotton
Apple
katiec@apple.com
(408) 974-7269

Steve Dowling
Apple
dowling@apple.com
(408) 974-1896 

Apple’s Mac App Store Downloads Top 100 Million

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AppId is over the quota
 CUPERTINO, California—December 12, 2011—Apple? today announced that over 100 million apps have been downloaded from the Mac? App Store? in less than one year. With thousands of free and paid apps, the Mac App Store brings the App Store experience to the Mac so you can find great new apps, buy them using your iTunes? account, and download and install them in just one step. Apple revolutionized the app industry with the App Store, which now has more than 500,000 apps and where customers have downloaded more than 18 billion apps and continue to download more than 1 billion apps per month.

“In just three years the App Store changed how people get mobile apps, and now the Mac App Store is changing the traditional PC software industry,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With more than 100 million downloads in less than a year, the Mac App Store is the largest and fastest growing PC software store in the world.”

“With Autodesk products in both the App Store and Mac App Store, we can reach hundreds of millions of Apple users around the world,” said Amar Hanspal, senior vice president of Platform Solutions and Emerging Business at Autodesk. “With our free AutoCAD WS and the more powerful professional drafting tools of AutoCAD LT, we’re using the Mac App Store to deliver new products and reach a growing base of new Mac customers.”

“The Mac App Store has unparalleled reach and has completely transformed our distribution and development cycle,” said Saulius Dailide of the Pixelmator Team. “Offering Pixelmator 2.0 exclusively on the Mac App Store allows us to streamline updates to our image editing software and stay ahead of the competition.”

“In less than one year we’ve shifted the distribution of djay for Mac exclusively to the Mac App Store,” said Karim Morsy, CEO of algoriddim. “With just a few clicks, djay for Mac is available to customers in 123 countries worldwide. We could never have that reach through traditional channels.”

The Mac App Store offers thousands of apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories. Users can browse new and noteworthy apps, find out what’s hot, see staff favorites, search categories and look up top charts for paid and free apps, as well as user ratings and reviews. The Mac App Store is included with Mac OS? X Lion and is available as a software update for any Mac running Mac OS X Snow Leopard?. For more information visit, www.apple.com/mac/app-store.

Mac developers set the prices for their apps, keep 70 percent of the sales revenue, are not charged for free apps and do not have to pay hosting, marketing or credit card fees. To find out more about developing for the Mac App Store visit, developer.apple.com/programs/mac.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Apple, the Apple logo, Mac, Mac OS, Macintosh, App Store, iTunes and Snow Leopard are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Launches iPhone 4S, iOS 5 & iCloud

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AppId is over the quota
CUPERTINO, California—October 4, 2011—Apple? today announced iPhone? 4S, the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri?, an intelligent assistant that helps you get things done just by asking. With the launch of iPhone 4S also comes the launch of iOS 5, the world’s most advanced mobile operating system with over 200 new features; and iCloud?, a breakthrough set of free cloud services that work with your iPhone, iPad?, iPod touch?, Mac? or PC to automatically and wirelessly store your content in iCloud and push it to all your devices.

“iPhone 4S plus iOS 5 plus iCloud is a breakthrough combination that makes the iPhone 4S the best iPhone ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “While our competitors try to imitate iPhone with a checklist of features, only iPhone can deliver these breakthrough innovations that work seamlessly together.”

iPhone 4S comes with iOS 5, the world’s most advanced mobile operating system, which includes over 200 new features including Notification Center, an innovative way to easily view and manage notifications in one place without interruption and iMessage?, a new messaging service that lets you easily send text messages, photos and videos between all iOS 5 users. iOS 5 will also be available as a free software update for iPhone 4 and iPhone 3GS customers allowing them to experience these amazing new features.*

iPhone 4S also introduces Siri, an intelligent assistant that helps you get things done just by asking. Siri understands context allowing you to speak naturally when you ask it questions, for example, if you ask “Will I need an umbrella this weekend?” it understands you are looking for a weather forecast. Siri is also smart about using the personal information you allow it to access, for example, if you tell Siri “Remind me to call Mom when I get home” it can find “Mom” in your address book, or ask Siri “What’s the traffic like around here?” and it can figure out where “here” is based on your current location. Siri helps you make calls, send text messages or email, schedule meetings and reminders, make notes, search the Internet, find local businesses, get directions and more. You can also get answers, find facts and even perform complex calculations just by asking.

iCloud is a breakthrough set of free cloud services, including iTunes? in the Cloud, Photo Stream and Documents in the Cloud, that work seamlessly with your iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content in iCloud and push it to all your devices. When content changes on one device, all your other devices are updated automatically and wirelessly.

iPhone 4S includes an all new camera with the most advanced optics of any phone. The 8 megapixel sensor has 60 percent more pixels so you can take amazing high quality photos with more detail than ever. iPhone 4S includes a new custom lens, a larger f/2.4 aperture and an advanced hybrid IR filter that produce sharper, brighter and more accurate images. The Apple-designed image signal processor in the A5 dual-core chip is built for performance, and coupled with the features built into iOS 5, makes the camera one of the fastest on any phone. With iPhone 4S, the Camera app launches much faster and the shot to shot capability is twice as fast, so you'll never miss another shot.

New features in the Camera and Photos apps give you instant access to the camera right from the lock screen, and you can also use the volume-up button to quickly snap a photo. Optional grid lines help line up your shot and a simple tap locks focus and exposure on one subject; and the new Photos app lets you crop, rotate, enhance and remove red-eye, and organize your photos into albums right on your device to share them on the go. New iOS 5 features include built-in Twitter integration and iMessage, so you can instantly share your photos via Twitter directly from the Photos app and send photos via iMessage to individuals or groups. And with iCloud's innovative new Photo Stream service, a photo you take on your iPhone is sent to iCloud and automatically pushed to your iPad, iPod touch, Mac or PC. You can even view your Photo Stream album on your Apple TV?.

iPhone 4S can also now record video in full 1080p HD resolution and with the new video image stabilization feature, you can take richer, smoother videos. Other iPhone 4S video camera improvements include increased sensitivity, sharpness and an increased ability to capture video in low light conditions. With the new iMessage service in iOS 5, you can now instantly share videos with family and friends.

iPhone 4S has the same beautifully thin glass and stainless steel design that millions of customers around the world love, while being completely redesigned on the inside. Apple's dual-core A5 chip delivers up to twice the processing power and up to seven times faster graphics than iPhone 4, all while maintaining incredible battery life—now up to 8 hours of 3G talk time.

Improving on the innovative stainless steel external, dual-antenna design of iPhone 4, iPhone 4S is the first phone to intelligently switch between two antennas to send and receive. iPhone 4S now supports twice the download speed with HSDPA of up to 14.4 Mbps and iPhone 4S is a world phone, so both CDMA and GSM customers can now roam internationally on GSM networks.**

Pricing & Availability
iPhone 4S comes in either black or white and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the new 64GB model.*** iPhone 4S will be available from the Apple Online Store, Apple’s retail stores and through AT&T, Sprint, Verizon Wireless and select Apple Authorized Resellers. iPhone 4S will be available in the US, Australia, Canada, France, Germany, Japan and the UK on Friday, October 14 and customers can pre-order their iPhone 4S beginning Friday, October 7. iPhone 4 will also be available for just $99 (US) and iPhone 3GS will be available for free with a two year contract. Siri will be available in beta on iPhone 4S in English (localized for US, UK and Australia), French and German. iOS 5 software will be available on October 12 as a free software update via iTunes 10.5 for iPhone, iPad and iPod touch customers.

iPhone 4S will roll out worldwide to 22 more countries by the end of October including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland.

*Some features may not be available on all products.

**Carrier roaming policies apply. HSDPA availability and network speeds are dependent on carrier networks.

***Qualified customers only. Requires a new two year rate plan, sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Natalie Harrison
Apple
harri@apple.com
(408) 862-0565

Teresa Brewer
Apple
tbrewer@apple.com
(408) 974-6851  Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, Siri, iCloud, iPad, iPod touch, iMessage, iTunes and Apple TV are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

iPad 2 Arrives in Japan, Hong Kong, Korea, Singapore & Eight Other Countries This Week

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AppId is over the quota

CUPERTINO, California—April 27, 2011—Apple? today announced that iPad? 2, the second-generation of its breakthrough post-PC device, will arrive in Japan on Thursday, April 28 and Hong Kong, Korea, Singapore and eight additional countries on Friday, April 29. iPad 2 will be available at Apple retail stores at 9 a.m. local time, select Apple Authorized Resellers, and online through the Apple Store? (www.apple.com) beginning at 1 a.m. Additionally, iPad 2 with Wi-Fi will be available in China beginning Friday, May 6.

iPad 2 features an entirely new design that is 33 percent thinner and up to 15 percent lighter than the original iPad, while maintaining the same stunning 9.7-inch LED-backlit LCD screen. iPad 2 features Apple’s new dual-core A5 processor for blazing fast performance and stunning graphics and now includes two cameras, a front-facing VGA camera for FaceTime? and Photo Booth?, and a rear-facing camera that captures 720p HD video, bringing the innovative FaceTime feature to iPad users for the first time. Though it is thinner, lighter, faster and packed with new features, iPad 2 still delivers up to 10 hours of battery life* that users have come to expect.

Pricing & Availability
iPad 2 with Wi-Fi will be available in Japan on April 28 and Hong Kong, India, Israel, Korea, Macau, Malaysia, Philippines, Singapore, South Africa, Turkey and UAE on April 29 for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model and $699 (US) for the 64GB model. iPad 2 with Wi-Fi + 3G will be available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad 2 with Wi-Fi will be available in China on May 6, and further international availability will be announced at a later date.

iMovie? and GarageBand? for iPad apps are available for $4.99 (US) each from the App Store? on iPad or www.itunes.com/appstore. The Smart Cover is available in a range of colors in vibrant polyurethane for $39 (US) or rich leather for $69 (US).

*Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Apple Store, FaceTime, Photo Booth, iMovie, GarageBand and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Brings 1080p High Definition to New Apple TV

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AppId is over the quota
SAN FRANCISCO—March 7, 2012—Apple? today announced the new Apple TV? featuring 1080p programming including iTunes? movies and TV shows, Netflix, Vimeo, photos and more in HD. With iTunes in the Cloud, customers can purchase and play their favorite movies and TV shows from the iTunes Store? and watch them instantly on their HD TV. The new Apple TV features a simpler, refined user interface making it easier than ever to access your purchased movies, TV shows and music with iTunes Match? right from iCloud?. With AirPlay?, users can stream or mirror their favorite content from their iPad? or iPhone? 4S to Apple TV.

“People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud.”

Apple TV users can choose from an incredible selection of programming including over 15,000 movies and over 90,000 TV episodes on the iTunes Store. Apple TV also offers great content from Netflix’s streaming catalog, live sports from MLB, NBA and NHL as well as Internet content from Vimeo, YouTube and Flickr.*

With iCloud, you can buy movies and TV shows on Apple TV and watch them on your iPhone, iPad, iPod touch?, Mac? or PC. iCloud also stores photos and pushes them wirelessly to all your devices including your HD TV via Apple TV. iCloud provides an incredibly easy way to get instant access to all of your content, no matter which device is being used.

iPhone, iPad and iPod touch users can use AirPlay to stream music, photos and videos from their devices directly to their HD TV with Apple TV. iPhone 4S or iPad users can use AirPlay Mirroring to show the screen of their device right on their HD TV, allowing them to stream web pages, spreadsheets or even games.**

Apple TV makes it easy to enjoy iTunes video, music and photo libraries from your computer right on your HD TV—and with iCloud you can instantly enjoy content that was purchased on your iPhone, iPad or iPod touch as well. iTunes Match customers can now play their entire music library from iCloud—even songs they’ve imported from CDs. Users can also control Apple TV with their iPhone, iPad or iPod touch using the Remote app, available as a free download on the App Store? (www.itunes.com/appstore).

Pricing & Availability
Apple TV will be available on Friday, March 16 for a suggested retail price of $99 (US) through the Apple online store, Apple’s retail stores and Apple Authorized Resellers. Apple TV requires iTunes 10.5 or later. Apple TV requires an 802.11g/n Wi-Fi network or Ethernet network, a broadband Internet connection and a HD TV capable of 1080p or 720p and an HDMI cable that is sold separately. iTunes movie and TV show availability varies by country. Second generation Apple TV users can install the new Apple TV user interface via a free software update, available today. Third generation Apple TV hardware is required to play 1080p video.

*Content availability varies by country and may require account subscriptions.

**AirPlay requires an iOS device running iOS 4.2 or later. AirPlay Mirroring not supported on original iPad.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Jennifer Ramsay
Apple
ramsay@apple.com
(408) 862-2239

Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850

Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple TV, iTunes, iTunes Store, iTunes Match, iCloud, AirPlay, iPad, iPhone, iPod touch and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Unveils All-New iTunes U App for iPad, iPhone & iPod touch

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AppId is over the quota
NEW YORK—January 19, 2012—Apple? today announced an all-new iTunes? U app, giving educators and students everything they need on their iPad?, iPhone? and iPod touch? to teach and take entire courses. The all-new iTunes U app lets teachers create and manage courses including essential components such as lectures, assignments, books, quizzes and syllabuses and offer them to millions of iOS users around the world. The iTunes U app gives iOS users access to the world’s largest catalog of free educational content from top universities including Cambridge, Duke, Harvard, Oxford and Stanford, and starting today any K-12 school district can offer full courses through the iTunes U app. iTunes U has already become an incredibly popular learning tool for students with over 700 million downloads.

“The all-new iTunes U app enables students anywhere to tap into entire courses from the world's most prestigious universities,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Never before have educators been able to offer their full courses in such an innovative way, allowing anyone who’s interested in a particular topic to learn from anywhere in the world, not just the classroom.”

Prior to iTunes U, only students in the classroom at that time had access to educational content from top universities. With the iTunes U app for iPad, iPhone and iPod touch, those barriers no longer exist. Students anywhere can take an entire course with complete access to all course materials right at their fingertips. With the iTunes U app, students are able to access new books right from within the app, and any notes taken in iBooks? are consolidated for easy reviewing. In addition to reading books, viewing presentations, lectures and assignment lists, students can receive push notifications so they always have the latest class information.* The iTunes U app is available today as a free download from the App Store?.

Educators can quickly and easily create, manage and share their courses, quizzes and handouts through a web-based tool and utilize content and links from the iTunes U app, the Internet, iBookstore? or the App Store as part of their curriculum. They can also upload and distribute their own documents such as Keynote?, Pages?, Numbers? or books made with iBooks Author.

*Some content is available only for iPad.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tom Neumayr
Apple
(408) 974-1972
tneumayr@apple.com

Christine Monaghan
Apple
(408) 974-8850
cmonaghan@apple.com Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes, iPad, iPhone, iPod touch, iBooks, App Store, iBookstore, Keynote, Pages and Numbers are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Fair Labor Association Begins Inspections of Foxconn

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AppId is over the quota
 CUPERTINO, California—February 13, 2012—Apple? today announced that the Fair Labor Association will conduct special voluntary audits of Apple’s final assembly suppliers, including Foxconn factories in Shenzhen and Chengdu, China, at Apple’s request. A team of labor rights experts led by FLA president Auret van Heerden began the first inspections Monday morning at the facility in Shenzhen known as Foxconn City.

“We believe that workers everywhere have the right to a safe and fair work environment, which is why we’ve asked the FLA to independently assess the performance of our largest suppliers,” said Tim Cook, Apple’s CEO. “The inspections now underway are unprecedented in the electronics industry, both in scale and scope, and we appreciate the FLA agreeing to take the unusual step of identifying the factories in their reports.”

As part of its independent assessment, the FLA will interview thousands of employees about working and living conditions including health and safety, compensation, working hours and communication with management. The FLA’s team will inspect manufacturing areas, dormitories and other facilities, and will conduct an extensive review of documents related to procedures at all stages of employment.

Apple’s suppliers have pledged full cooperation with the FLA, offering unrestricted access to their operations. The FLA’s findings and recommendations from the first assessments will be posted in early March on its website, www.fairlabor.org. Similar inspections will be conducted at Quanta and Pegatron facilities later this Spring, and when completed, the FLA’s assessment will cover facilities where more than 90 percent of Apple products are assembled.

Apple has audited every final assembly factory in its supply chain each year since 2006, including more than 40 audits of Foxconn manufacturing and final assembly facilities. Details of Apple’s supplier responsibility program, including the results of more than 500 factory audits led by Apple throughout its supply chain over the past five years, are available at www.apple.com/supplierresponsibility.

In January, Apple became the first technology company admitted to the Fair Labor Association. The FLA conducts independent monitoring and verification to ensure that the FLA’s Workplace Standards are upheld wherever FLA company products are made.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Kristin Huguet
Apple
khuguet@apple.com
+1 (408) 974-2414

Carolyn Wu
Apple
carolyn_wu@apple.com
+86 108 525 5952

Apple, the Apple logo, Mac, Mac OS and Macintosh are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Updates Final Cut Pro X

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AppId is over the quota
CUPERTINO, California—January 31, 2012—Apple? today released Final Cut Pro? X v10.0.3, a significant update to its revolutionary professional video editing application, which introduces multicam editing that automatically syncs up to 64 angles of video and photos; advanced chroma keying for handling complex adjustments right in the app; and enhanced XML for a richer interchange with third party apps and plug-ins that support the fast growing Final Cut Pro X ecosystem. Available today as a free update from the Mac? App Store?, Final Cut Pro X v10.0.3 also includes a beta of broadcast monitoring that supports Thunderbolt devices as well as PCIe cards.

Final Cut Pro X v10.0.3 includes a collection of groundbreaking new tools for editing multicam projects. Final Cut Pro X automatically syncs clips from your shoot using audio waveforms, time and date, or timecode to create a Multicam Clip with up to 64 angles of video, which can include mixed formats, frame sizes and frame rates. The powerful Angle Editor allows you to dive into your Multicam Clip to make precise adjustments, and the Angle Viewer lets you play back multiple angles at the same time and seamlessly cut between them.

Final Cut Pro X builds upon its robust, one-step chroma key with the addition of advanced controls including color sampling, edge adjustment and light wrap. You can tackle complex keying challenges right in Final Cut Pro X, without having to export to a motion graphics application, and view your results instantly with realtime playback.

In the seven months since launch, the third party ecosystem around Final Cut Pro X has expanded dramatically. XML-compatible software like DaVinci Resolve and CatDV provide tight integration for tasks such as color correction and media management. The new 7toX app from Intelligent Assistance uses XML to import Final Cut Pro 7 projects into Final Cut Pro X. In addition, some of the industry’s largest visual effects developers, including GenArts and Red Giant, have developed motion graphics plug-ins that take advantage of the speed and real-time preview capabilities of Final Cut Pro X.

Broadcast monitoring in Final Cut Pro X is currently in beta and allows you to connect to waveform displays, vectorscopes, and calibrated, high-quality monitors to ensure that your project meets broadcast specifications. Final Cut Pro X supports monitoring of video and audio through Thunderbolt I/O devices, as well as through third party PCIe cards.

Pricing & Availability
Final Cut Pro X v10.0.3 is available from the Mac App Store for $299.99 (US) to new users, or as a free update for existing Final Cut Pro X customers. A 30-day free trial of Final Cut Pro X is available at www.apple.com/finalcutpro/trial. Full system requirements and more information on Final Cut Pro X can be found at www.apple.com/finalcutpro.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Lacey Haines
Apple
lhaines@apple.com
(408) 862-0985 Apple, the Apple logo, Mac, Mac OS, Macintosh, Final Cut Pro and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Completes iLife for iOS With Introduction of iPhoto & Major Updates to iMovie & GarageBand

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AppId is over the quota
SAN FRANCISCO—March 7, 2012—Apple? today introduced iPhoto? for iPad? and iPhone? and major updates to iMovie? and GarageBand?, completing its suite of iLife? apps for iOS. iPhoto includes breakthrough Multi-Touch? features so you can use simple gestures to sort through hundreds of photos and find your best shots, enhance and retouch your images using fingertip brushes and share stunning photo journals with iCloud?. iMovie now gives you the ability to create amazing Hollywood-style trailers as you record HD video on your iPad and iPhone. GarageBand introduces Jam Session, an innovative and fun feature that allows a group of friends to wirelessly connect their iOS devices to play instruments and record live music together. Each app takes full advantage of the stunning Retina? display on the new iPad for incredibly sharp and realistic images and video. The new iPad also features a 5 megapixel iSight? camera so you can record, edit and watch 1080p HD video all on the device.

“With the introduction of iPhoto, we’ve brought the entire suite of iLife apps to iOS and users are going to love it,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Whether brushing an effect onto a photo, shooting a movie trailer or jamming with friends to record a song, iPhoto, iMovie and GarageBand let you make amazing creations on iPad and iPhone.”

iPhoto, Apple’s popular photography app, has been completely reimagined for iOS to take full advantage of the Retina display and intuitive Multi-Touch gestures on iPad and iPhone. Simple gestures can be used to select and compare photos side by side and flag your best shots. iPhoto gives you full control over color, exposure and contrast, and you simply touch the parts of the image you want to change. You can enhance pictures by adding beautiful Apple-designed effects with just a tap, or apply adjustments exactly where you want them with fingertip brushes. In addition to posting photos to Facebook, Flickr and Twitter, you can beam photos between your iPhone and iPad; stream photos and slideshows to your Apple TV? with AirPlay?; and use iCloud to publish photo journals to the web and share your stories with friends and family in a whole new way.

iMovie now allows you to turn the HD video on your iPad and iPhone into beautiful Hollywood-style trailers, even as you’re recording. The new Theater view lets you preview and choose from nine templates in a range of genres including Fairy Tale, Superhero and Romance. Trailers feature gorgeous, customizable graphics with soundtracks written by legendary composers such as Academy Award-winner Hans Zimmer and performed by world class musicians like the London Symphony Orchestra. You can also share your movie trailers to YouTube, Vimeo and Facebook, and use AirPlay to stream them to Apple TV in high definition resolutions up to 1080p.

With the new Jam Session feature in GarageBand, you can invite up to three of your friends to get together and wirelessly connect your iOS devices to play and record as a group. Jam Session automatically synchronizes the tempo, key and chords of your Touch Instruments so everyone sounds great. After jamming, everyone’s tracks are automatically collected on your iOS device for you to edit and mix. GarageBand also introduces Smart Strings, a new Touch Instrument that allows you to play an entire string orchestra with just one finger, and the new Note Editor allows you to fine tune a Touch Instrument recording instead of replaying it from scratch. Integration with iCloud keeps your GarageBand songs up to date across your iOS devices, and you can share your finished songs directly to Facebook, YouTube and SoundCloud.

Apple today also updated its iWork? for iOS apps to take advantage of the stunning Retina display of iPad and to offer 3D charts so you can create and view impressive 3D bar, line, area and pie charts. Pages now includes support for landscape orientation on iPhone and iPod touch?, and Keynote? gains new builds and transitions including Iris, Shimmer, Wipe, Flame, Swing and Fade Through Color.

Pricing & Availability
iPhoto, iMovie 1.3 and GarageBand 1.2 are available today for $4.99 (US) each from the App Store (www.itunes.com/appstore). Keynote 1.6, Pages 1.6 and Numbers 1.6 are available today for $9.99 (US) each from the App Store. Updates are available for free to existing customers.

iPhoto is a universal app that runs on iPad 2 or later and iPhone 4 or later. iMovie is a universal app that runs on iPad 2 or later, iPhone 4 or later and iPod touch (4th generation). GarageBand, Pages?, Keynote and Numbers? are universal apps that run on iPad (all models), iPhone 3GS or later, and iPod touch (3rd generation) or later. Some features require an iCloud account. Some features may not be available on all products. For more information please visit www.apple.com/ipad/from-the-app-store/apps-by-apple.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhoto, iPad, iPhone, iMovie, GarageBand, Multi-Touch, iLife, iCloud, Retina, iSight, Apple TV, iWork, iPod touch, Keynote, App Store, Pages and Numbers are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Mac OS X Lion With 250 New Features Available in July From Mac App Store

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AppId is over the quota

SAN FRANCISCO—June 6, 2011—Apple? today announced that Mac OS? X Lion, the eighth major release of the world’s most advanced operating system with more than 250 new features and 3,000 new developer APIs, will be available to customers in July as a download from the Mac? App Store? for $29.99. Some of the amazing features in Lion include: new Multi-Touch? gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

“The Mac has outpaced the PC industry every quarter for five years running and with OS X Lion we plan to keep extending our lead,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The best version of OS X yet, Lion is packed with innovative features such as new Multi-Touch gestures, system-wide support for full screen apps, and Mission Control for instantly accessing everything running on your Mac.”

New Multi-Touch gestures and fluid animations built into Lion let you interact directly with content on the screen for a more intuitive way to use your Mac. New gestures include momentum scrolling, tapping or pinching your fingers to zoom in on a web page or image, and swiping left or right to turn a page or switch between full screen apps. All Mac notebooks ship with Multi-Touch trackpads and desktop Macs can use Apple’s Magic Trackpad.

Full screen apps take advantage of the entire display and are perfect for reading email, surfing the web or browsing photos, especially on a MacBook Air? or MacBook? Pro. With a single click your app fills the display and you can swipe from one window to another, between full screen apps, or back to your Desktop, Dashboard or Spaces? without ever leaving full screen. iWork? and iLife? apps, as well as Safari?, iTunes?, Mail, FaceTime? and others, all take advantage of Lion’s system-wide support for full screen apps.

Mission Control combines Expos??, full screen apps, Dashboard and Spaces into one unified experience for a bird’s eye view of every app and window running on your Mac. With a simple swipe, your desktop zooms out to display your open windows grouped by app, thumbnails of your full screen apps and your Dashboard, and allows you to instantly navigate anywhere with a tap.

The Mac App Store is built into Lion and is the best place to discover great new Mac apps, buy them with your iTunes account, download and install them. Apps automatically install directly to Launchpad, and with Lion’s release, the Mac App Store will be able to deliver smaller “delta” app updates and new apps that can take advantage of features like In-App Purchase and Push Notifications.

Launchpad makes it easier than ever to find and launch any app. With a single Multi-Touch gesture, all your Mac apps are displayed in a stunning full screen layout. You can organize apps in any order or into folders and swipe through unlimited pages of apps to find the one you want.

Lion includes a completely redesigned Mail app with an elegant widescreen layout. The new Conversations feature groups related messages into an easily scrollable timeline, intelligently hiding repeated text so the conversation is easy to follow, and retaining graphics and attachments as they were originally sent. An incredibly powerful new search feature allows you to refine your search and suggests matches by person, subject and label as you type. Mail includes built-in support for Microsoft Exchange 2010.

Additional new features in Lion include:

Resume, which conveniently brings your apps back exactly how you left them when you restart your Mac or quit and relaunch an app;Auto Save, which automatically and continuously saves your documents as you work;Versions, which automatically records the history of your document as you create it, and gives you an easy way to browse, revert and even copy and paste from previous versions; andAirDrop, which finds nearby Macs and automatically sets up a peer-to-peer wireless connection to make transferring files quick and easy.

Pricing & Availability
Mac OS X Lion will be available in July as an upgrade to Mac OS X version 10.6 Snow Leopard? from the Mac App Store for $29.99 (US).  Lion will be the easiest OS X upgrade and at about 4GB, it is the size of an HD movie from the iTunes Store?. Mac OS X Lion Server requires Lion and will be available in July from the Mac App Store for $49.99 (US).

Lion requires an Intel-based Mac with a Core 2 Duo, i3, i5, i7 or Xeon processor and 2GB of RAM. The Lion upgrade can be installed on all your authorized personal Macs.

The Mac OS X Lion Up-To-Date upgrade is available at no additional charge via the Mac App Store to all customers who purchased a qualifying new Mac system from Apple or an Apple Authorized Reseller on or after June 6, 2011. Users must request their Up-To-Date upgrade within 30 days of purchase of their Mac computer. Customers who purchase a qualifying Mac between June 6, 2011 and the date when Lion is available in the Mac App Store will have 30 days from Lion’s official release date to make a request.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Bill Evans
Apple
bevans@apple.com
(408) 974-0610

Apple, the Apple logo, Mac, Mac OS, Macintosh, App Store, Multi-Touch, MacBook Air, MacBook, Spaces, iWork, iLife, Safari, iTunes, FaceTime, Expos?, Snow Leopard and iTunes Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

New iPad Tops Three Million

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AppId is over the quota
 CUPERTINO, California?March 19, 2012?Apple? today announced it has sold three million of its incredible new iPad?, since its launch on Friday, March 16. The new iPad features a stunning new Retina? display, Apple’s new A5X chip with quad-core graphics, a 5 megapixel iSight? camera with advanced optics for capturing amazing photos and 1080p HD video, and still delivers the same all-day 10 hour battery life* while remaining amazingly thin and light. iPad Wi-Fi + 4G supports ultrafast 4G LTE networks in the US and Canada, and fast networks around the world including those based on HSPA+ and DC-HSDPA.**

“The new iPad is a blockbuster with three million sold?the strongest iPad launch yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can't wait to get it into the hands of even more customers around the world this Friday.”

The new iPad is already available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, UK and the US Virgin Islands and will be available in 24 more countries starting at 8:00 a.m. local time on Friday, March 23 through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers, including Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.

The new iPad Wi-Fi models are available in black or white for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, $699 (US) for the 64GB model. iPad Wi-Fi + 4G for either AT&T or Verizon is available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad is sold in the US through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. Additionally, the incredible iPad 2 is now offered at a more affordable price of $399 (US) for the 16GB Wi-Fi model and just $529 (US) for the 16GB Wi-Fi + 3G model.

*Battery life depends on device settings, usage and other factors. Actual results vary.

**4G LTE is supported only on AT&T and Verizon networks in the U.S. and on Bell, Rogers, and Telus networks in Canada. Data plans sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Retina and iSight are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Reports First Quarter Results

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AppId is over the quota

CUPERTINO, California—January 24, 2012—Apple? today announced financial results for its fiscal 2012 first quarter which spanned 14 weeks and ended December 31, 2011. The Company posted record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion, or $13.87 per diluted share. These results compare to revenue of $26.74 billion and net quarterly profit of $6 billion, or $6.43 per diluted share, in the year-ago quarter. Gross margin was 44.7 percent compared to 38.5 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter’s revenue.

The Company sold 37.04 million iPhones in the quarter, representing 128 percent unit growth over the year-ago quarter. Apple sold 15.43 million iPads during the quarter, a 111 percent unit increase over the year-ago quarter. The Company sold 5.2 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter. Apple sold 15.4 million iPods, a 21 percent unit decline from the year-ago quarter.

“We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs,” said Tim Cook, Apple’s CEO. “Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”

“We are very happy to have generated over $17.5 billion in cash flow from operations during the December quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the second fiscal quarter of 2012, which will span 13 weeks, we expect revenue of about $32.5 billion and we expect diluted earnings per share of about $8.50.”

Apple will provide live streaming of its Q1 2012 financial results conference call beginning at 2:00 p.m. PST on January 24, 2012 at www.apple.com/quicktime/qtv/earningsq112. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 24, 2011 and its Form 10-Q for the fiscal quarter ended December 31, 2011 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570 Apple, the Apple logo, Mac, Mac OS and Macintosh are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Photo: Celebration of Steve Jobs' Life

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AppId is over the quota

CUPERTINO, California — October 19, 2011 — Apple CEO Tim Cook speaks to employees at a celebration of Steve Jobs' life.
Copyright ? 2011 Apple Inc. All rights reserved.

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Apple Introduces World’s First Thunderbolt Display

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AppId is over the quota
CUPERTINO, California—July 20, 2011—Apple? today unveiled the new Apple Thunderbolt Display, the world’s first display with Thunderbolt I/O technology and the ultimate docking station for your Mac? notebook. With just a single cable, users can connect a Thunderbolt-enabled Mac to the 27-inch Apple Thunderbolt Display and access its FaceTime? camera, high quality audio, and Gigabit Ethernet, FireWire? 800, USB 2.0 and Thunderbolt ports. Designed specifically for Mac notebooks, the new display features an elegant, thin, aluminum and glass enclosure, and includes a MagSafe? connector that charges your MacBook? Pro or MacBook Air?.

“The Apple Thunderbolt Display is the ultimate docking station for your Mac notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With just one cable, users can dock with their new display and connect to high performance peripherals, network connections and audio devices.”

With a beautiful 16:9 edge-to-edge glass design, the Thunderbolt Display uses IPS technology to provide a brilliant image across an ultra wide 178 degree viewing angle. Any Thunderbolt-enabled Mac notebook can dock with the display to quickly and easily create a full-fledged desktop solution. The Thunderbolt Display includes a built-in FaceTime HD video camera for crisp video conferencing, a 2.1 speaker system for high quality audio, an integrated MagSafe charger to keep Mac notebooks charged, three USB 2.0 ports, one FireWire 800 port, one Gigabit Ethernet port and a Thunderbolt port for daisy chaining up to five additional Thunderbolt devices.

The Thunderbolt Display is the world’s first display to include Thunderbolt I/O technology. Featuring two bi-directional channels with transfer speeds up to an amazing 10Gbps each, each Thunderbolt port delivers PCI Express directly to external peripherals such as high performance storage and RAID arrays, supports DisplayPort for high resolution displays and works with existing adapters for HDMI, DVI and VGA displays. Thunderbolt-based Macs with discrete graphics can drive two external displays giving professional users over 7 million additional pixels of display real estate and the ability to daisy chain additional Thunderbolt devices, as well as video and audio capture devices.

The Thunderbolt Display includes an ambient light sensor which automatically adjusts the display brightness based on external lighting conditions and uses only as much energy as necessary to provide an optimum viewing experience. Made with mercury-free LED technology, arsenic-free glass and highly recyclable materials, the new display meets Energy Star 5.0 requirements and achieves EPEAT Gold status.* The new display contains no brominated flame retardants and all cables and components are PVC-free.

Pricing & Availability
The new Thunderbolt Display will be available within the next 60 days through the Apple Store? (www.apple.com), Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $999 (US). The Apple Thunderbolt Display requires a Mac with a Thunderbolt I/O port.

*EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386  Apple, the Apple logo, Mac, Mac OS, Macintosh, FaceTime, FireWire, MagSafe, MacBook, MacBook Air and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple to Launch iCloud on October 12

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AppId is over the quota
CUPERTINO, California?October 4, 2011?Apple? today announced that iCloud?, a breakthrough set of free cloud services, including iTunes? in the Cloud, Photo Stream and Documents in the Cloud, that work seamlessly with your iPhone?, iPad?, iPod touch?, Mac? or PC to automatically and wirelessly store your content in iCloud and push it to all your devices, will be available on October 12. iCloud stores your music, photos, apps, contacts, calendars, documents and more, keeping them up to date across all your devices. When content changes on one device, all your other devices are updated automatically and wirelessly.

“iCloud is the easiest way to manage your content, because iCloud does it all for you and goes far beyond anything available today,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “You don't have to think about syncing your devices, because it happens automatically, and it is free.”

iTunes in the Cloud lets you automatically download new music purchases to all your devices, so you can buy a song on your iPad and find it waiting for you on your iPhone?no syncing required. iTunes in the Cloud also lets you download your previously purchased iTunes content, including music and TV shows to your devices at no additional cost.* Since iCloud stores your previously purchased iTunes history, you can see what you’ve bought no matter which device you bought it on, and since you already own the content, you can play it on your devices or simply tap the iCloud icon to download it to store and play later.

In addition, iTunes Match? scans the songs in your music library, including music not purchased on iTunes, and matches them to the more than 20 million songs available on the iTunes Store?, offering them in high-quality, DRM-free 256 kbps AAC encoding. Any unmatched songs are uploaded to iCloud so you can play songs, albums or playlists from your music library on your devices.

iCloud’s innovative Photo Stream service lets you take a photo on one device and have it automatically appear on your other devices. A photo you take on your iPhone is sent to iCloud and automatically pushed to your iPad, iPod touch, Mac or PC. You can even view your Photo Stream album on your Apple TV?. iCloud also automatically pushes a copy of the photos you’ve imported from your digital camera over Wi-Fi or Ethernet, so you can view them on your other devices. iCloud manages your Photo Stream efficiently, showing your last 1000 photos so you don’t run out of storage space.

iCloud’s Documents in the Cloud keeps your documents up to date across all your devices, automatically, so you don't have to. For example, if you create a document using Pages? on your iPad, that document is automatically sent to iCloud. When you use Pages on another iOS device, you can open the same document with your latest changes and pick up editing or reading right where you left off. Apple’s iWork? apps for iOS, Pages, Numbers? and Keynote? will take advantage of iCloud storage, and Apple is also offering developers the APIs they need to enable their apps to work seamlessly with Documents in the Cloud.

iCloud lets you see your App Store? and iBookstore? purchase history and download those apps and books to any of your devices at any time. Purchased apps and books can be automatically downloaded to your devices, not just the device they were purchased on. Simply tap the iCloud icon and download your purchased apps and books to any of your iOS devices at no additional cost.

iCloud Backup automatically and securely backs up your most important information to iCloud daily over Wi-Fi whenever your iOS device is connected to a power source. Once you plug it in, everything is backed up quickly and efficiently. iCloud already stores your purchased music, TV shows, apps, books and Photo Stream; iCloud Backup takes care of everything else, backing up your photos and video in the Camera Roll, device settings, app data, home screen and app organization, messages and ringtones. iCloud Backup can even help you set up a new iOS device or restore the information on one you already own.**

iCloud works seamlessly with your Contacts, Calendar and Mail, so you can share calendars with friends and family, and your ad-free Mail account is hosted at me.com. Your inboxes and folders are kept up to date across your iOS devices and computers, and with icloud.com you have easy web access to your Mail, Contacts, Calendar, Find My iPhone and iWork documents.

The Find My iPhone app can help you if one of your devices is missing. Just use the free Find My iPhone app on another device, or sign in at icloud.com from a computer to see your missing iPhone, iPad or iPod touch on a map, display a message, and remotely lock or wipe your missing device. Find My iPhone now lets you locate a missing Mac running OS X Lion.

Find My Friends is a new app available as a free download from the App Store that lets you easily share your location with people who are important to you. Friends and family appear on a map so you can quickly see where they are. Find My Friends also lets you temporarily share your location with a group of friends, whether it's for a couple of hours for a dinner or a couple of days on a camping trip; when the time is up, the sharing ends. With Find My Friends, you get a notification every time you get a new friend request and if you give them permission, they can see your location. With a simple tap you can hide your location. Parental controls help you manage how your child uses Find My Friends.

iCloud will be available concurrently with iOS 5, the world’s most advanced mobile operating system, which includes over 200 new features including Notification Center, an innovative way to easily view and manage notifications in one place without interruption; iMessage?, a new messaging service that lets you easily send text messages, photos and videos between all iOS 5 users; and Newsstand, a new way to purchase and organize your newspaper and magazine subscriptions.

Pricing & Availability
iCloud will be available on October 12 as a free download to iPhone, iPad or iPod touch users running iOS 5 or a Mac running OS X Lion with a valid Apple ID. iCloud includes 5GB of free cloud storage for Mail, Document Storage and Backup. Purchased music, TV shows, apps, books and Photo Stream do not count against the storage limit. iTunes Match will be available starting in the US later this month for $24.99 a year. Using iCloud with a PC requires Windows Vista or Windows 7; Outlook 2010 or 2007 is recommended for accessing contacts and calendars. Additional iCloud storage upgrades are available to purchase starting at $20 a year for 10GB, $40 a year for 20GB and $100 a year for 50GB.

iOS 5 will be available as a free software update for iPhone 4S, iPhone 4, iPhone 3GS, iPad 2, iPad and iPod touch (third and fourth generation) customers, allowing them to experience the amazing new features.

*iCloud is available worldwide. iTunes in the Cloud varies by country. iTunes Match and TV shows are US-only. iTunes in the Cloud and iTunes Match may be used on up to 10 devices with the same Apple ID.

**Backup of purchased music is not available in all countries. Backup of purchased TV shows is US only. A purchased item may be unavailable to be restored if it is no longer in the iTunes Store, App Store or iBookstore.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Simon Pope
Apple
spope@apple.com
(408) 974-0457

Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972  Apple, the Apple logo, Mac, Mac OS, Macintosh, iCloud, iTunes, iPhone, iPad, iPod touch, iTunes Match, iTunes Store, Apple TV, Pages, iWork, Numbers, Keynote, App Store, iBookstore and iMessage are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Launches iTunes Store in Brazil & Latin America

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AppId is over the quota
 SAO PAULO, Brazil—December 13, 2011—Apple? today announced the launch of the iTunes Store? in Brazil (www.itunes.com/brazil) with an incredible selection of Brazilian and international music from all the major labels and thousands of independent labels. Launching with a catalog of over 20 million songs, the iTunes Store in Brazil features local artists including Ivete Sangalo, Marisa Monte and the digital debut of Roberto Carlos’ catalog, available to purchase and download along with a wide range of international artists including the Beatles, Rihanna, Coldplay and thousands more. With most songs priced at 99 cents and most albums at $9.99, the iTunes Store in Brazil is the best way for iPad?, iPhone?, iPod?, Mac? and PC users to legally discover, purchase and download music online.

The iTunes Store in Brazil offers over a thousand movies to rent or purchase, with many in stunning HD, from major studios including 20th Century Fox, Paramount Pictures, Sony Pictures Home Entertainment, Universal Pictures, The Walt Disney Studios and Warner Bros. Pictures. The iTunes Store in Brazil now joins the revolutionary App Store?, which offers more than 500,000 apps to consumers in 123 countries, reaching hundreds of millions of iPad, iPhone and iPod touch? users around the world. Customers have downloaded more than 18 billion apps to date.

Apple is also bringing the iTunes Store to 15 additional Latin American countries including Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru and Venezuela.

The iTunes Store in Brazil and Latin America offer music from major labels EMI Music, Sony Music Entertainment, Universal Music Group and Warner Music, and thousands of independent labels. All music on iTunes? comes in iTunes Plus?, Apple’s DRM-free format with high-quality 256 kbps AAC encoding for audio quality virtually indistinguishable from the original recordings.

iTunes in the Cloud lets you download your previously purchased iTunes music to all your iOS devices at no additional cost, and new music purchases can be downloaded automatically to all your devices. In addition, music not purchased from iTunes can gain the same benefits by using iTunes Match?, a new service that upgrades your music to iTunes Plus when matched to the over 20 million songs in the iTunes Store catalog. iTunes in the Cloud is available today for free in Brazil and Latin America and iTunes Match is available today for a $24.99 annual fee in Brazil.

Pricing & Availability
iTunes 10.5.1 for Mac and Windows includes the iTunes Store and is available as a free download from (www.itunes.com/brazil). iTunes Store purchases require a valid credit card with a billing address in country.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Tina Caballero
Apple
ccaballero@apple.com
(305) 569-2788

Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes Store, iPad, iPhone, iPod, App Store, iPod touch, iTunes, iTunes Plus and iTunes Match are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Q&A on Location Data

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AppId is over the quota

Apple would like to respond to the questions we have recently received about the gathering and use of location information by our devices.

1. Why is Apple tracking the location of my iPhone?
Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so.

2. Then why is everyone so concerned about this?
Providing mobile users with fast and accurate location information while preserving their security and privacy has raised some very complex technical issues which are hard to communicate in a soundbite. Users are confused, partly because the creators of this new technology (including Apple) have not provided enough education about these issues to date.

3. Why is my iPhone logging my location?
The iPhone is not logging your location. Rather, it’s maintaining a database of Wi-Fi hotspots and cell towers around your current location, some of which may be located more than one hundred miles away from your iPhone, to help your iPhone rapidly and accurately calculate its location when requested. Calculating a phone’s location using just GPS satellite data can take up to several minutes. iPhone can reduce this time to just a few seconds by using Wi-Fi hotspot and cell tower data to quickly find GPS satellites, and even triangulate its location using just Wi-Fi hotspot and cell tower data when GPS is not available (such as indoors or in basements). These calculations are performed live on the iPhone using a crowd-sourced database of Wi-Fi hotspot and cell tower data that is generated by tens of millions of iPhones sending the geo-tagged locations of nearby Wi-Fi hotspots and cell towers in an anonymous and encrypted form to Apple.

4. Is this crowd-sourced database stored on the iPhone?
The entire crowd-sourced database is too big to store on an iPhone, so we download an appropriate subset (cache) onto each iPhone. This cache is protected but not encrypted, and is backed up in iTunes whenever you back up your iPhone. The backup is encrypted or not, depending on the user settings in iTunes. The location data that researchers are seeing on the iPhone is not the past or present location of the iPhone, but rather the locations of Wi-Fi hotspots and cell towers surrounding the iPhone’s location, which can be more than one hundred miles away from the iPhone. We plan to cease backing up this cache in a software update coming soon (see Software Update section below).

5. Can Apple locate me based on my geo-tagged Wi-Fi hotspot and cell tower data?
No. This data is sent to Apple in an anonymous and encrypted form. Apple cannot identify the source of this data.

6. People have identified up to a year’s worth of location data being stored on the iPhone. Why does my iPhone need so much data in order to assist it in finding my location today?
This data is not the iPhone’s location data—it is a subset (cache) of the crowd-sourced Wi-Fi hotspot and cell tower database which is downloaded from Apple into the iPhone to assist the iPhone in rapidly and accurately calculating location. The reason the iPhone stores so much data is a bug we uncovered and plan to fix shortly (see Software Update section below). We don’t think the iPhone needs to store more than seven days of this data.

7. When I turn off Location Services, why does my iPhone sometimes continue updating its Wi-Fi and cell tower data from Apple’s crowd-sourced database? 
It shouldn’t. This is a bug, which we plan to fix shortly (see Software Update section below).

8. What other location data is Apple collecting from the iPhone besides crowd-sourced Wi-Fi hotspot and cell tower data?
Apple is now collecting anonymous traffic data to build a crowd-sourced traffic database with the goal of providing iPhone users an improved traffic service in the next couple of years.

9. Does Apple currently provide any data collected from iPhones to third parties? 
We provide anonymous crash logs from users that have opted in to third-party developers to help them debug their apps. Our iAds advertising system can use location as a factor in targeting ads. Location is not shared with any third party or ad unless the user explicitly approves giving the current location to the current ad (for example, to request the ad locate the Target store nearest them).

10. Does Apple believe that personal information security and privacy are important?
Yes, we strongly do. For example, iPhone was the first to ask users to give their permission for each and every app that wanted to use location. Apple will continue to be one of the leaders in strengthening personal information security and privacy.

Software Update
Sometime in the next few weeks Apple will release a free iOS software update that:

reduces the size of the crowd-sourced Wi-Fi hotspot and cell tower database cached on the iPhone,ceases backing up this cache, anddeletes this cache entirely when Location Services is turned off.

In the next major iOS software release the cache will also be encrypted on the iPhone.

Press Contacts:
Natalie Harrison
Apple
harri@apple.com
(408) 862-0565

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Mac OS X Lion Available Today From the Mac App Store

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AppId is over the quota
CUPERTINO, California—July 20, 2011—Apple? today announced that Mac OS? X Lion, the eighth major release of the world’s most advanced operating system with more than 250 new features, is available today as a download from the Mac? App Store? for $29.99. Some of the amazing features in Lion include: new Multi-Touch? gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.

“Lion is the best version of OS X yet, and we’re thrilled that users around the world can download it starting today,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Lion makes upgrading a Mac easier than ever before; just launch the Mac App Store, buy Lion with your iTunes account, and the download and install process will begin automatically.”

Additional new features in Lion include:
Resume, which conveniently brings your apps back exactly how you left them when you restart your Mac or quit and relaunch an app;Auto Save, which automatically and continuously saves your documents as you work;Versions, which automatically records the history of your document as you create it, and gives you an easy way to browse, revert and even copy and paste from previous versions; andAirDrop, which finds nearby Macs and automatically sets up a peer-to-peer wireless connection to make transferring files quick and easy.Pricing & Availability
Mac OS X Lion is available as an upgrade to Mac OS X version 10.6.6 Snow Leopard? from the Mac App Store for $29.99 (US). Lion is the easiest OS X upgrade and at around 4GB, it is about the size of an HD movie from the iTunes Store?. Users who do not have broadband access at home, work or school can download Lion at Apple retail stores and later this August, Lion will be made available on a USB thumb drive through the Apple Store? (www.apple.com) for $69 (US). Mac OS X Lion Server requires Lion and is available from the Mac App Store for $49.99 (US).

Lion requires an Intel-based Mac with a Core 2 Duo, i3, i5, i7 or Xeon processor and 2GB of RAM. Lion is an upgrade and can be installed on all your authorized personal Macs. Details regarding Business and Education licensing can be found at apple.com/macosx.

The OS X Lion Up-to-Date upgrade will be available through the Mac App Store at no additional charge to all customers who purchased a qualifying new Mac system from Apple or an Apple Authorized Reseller on or after June 6, 2011. Users must request their Up-to-Date upgrade within 30 days of purchase of their Mac computer. Customers who purchased a qualifying Mac between June 6, 2011 and July 20, 2011 will have until August 19, 2011 to make a request. Additional information can be found at apple.com/macosx/uptodate.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Monica Sarkar
Apple
monica_sarkar@apple.com
(408) 862-3204

Bill Evans
Apple
bevans@apple.com
(408) 974-0610  Apple, the Apple logo, Mac, Mac OS, Macintosh, App Store, Multi-Touch, Snow Leopard, iTunes Store and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Worldwide Developers Conference to Kick Off June 11 at Moscone West in San Francisco

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AppId is over the quota
CUPERTINO, California—April 25, 2012—Apple? today announced that it will hold its annual Worldwide Developers Conference (WWDC) June 11 through June 15 at San Francisco’s Moscone West. At this year’s five-day conference, developers will learn about the future of iOS and OS X?, allowing them to build incredible new apps. WWDC will also feature more than 100 technical sessions presented by Apple engineers as well as the popular Apple Design Awards, a showcase of the most outstanding apps from the past year.

“We have a great WWDC planned this year and can’t wait to share the latest news about iOS and OS X Mountain Lion with developers,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iOS platform has created an entirely new industry with fantastic opportunities for developers across the country and around the world.”

Developers will be able to explore the latest innovations, features and capabilities of iOS and OS X Mountain Lion and learn how to greatly enhance the functionality, performance, quality and design of their apps. Developers can even bring their code to the labs and work with Apple engineers, applying development techniques and best-practices to enhance their apps.

Activities at Apple’s WWDC 2012 include:
more than 100 technical sessions presented by Apple engineers on a wide range of technology-specific topics for developing, deploying and integrating the latest iOS and OS X technologies;100 hands-on labs staffed by more than 1,000 Apple engineers providing developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS and OS X technologies in their apps;the opportunity to connect with thousands of fellow iOS and OS X developers from around the world—last year more than 60 countries were represented;engaging and inspirational lunchtime sessions with leading minds and influencers from the worlds of technology, science and entertainment; andApple Design Awards which recognize iPhone?, iPad? and Mac? apps that demonstrate technical excellence, innovation and outstanding design.Please go to the Apple Worldwide Developers Conference 2012 website (developer.apple.com/wwdc) to purchase tickets, as well as for updates and more information.

Developers who are unable to attend this year’s conference can access and watch all technical sessions from the Apple Developer website (developer.apple.com/videos) as soon as they are posted for free.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Ted Miller
Apple
ted_miller@apple.com
(408) 862-3928

Apple, the Apple logo, Mac, Mac OS, Macintosh, OS X, iPhone and iPad are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

iPhone 4S First Weekend Sales Top Four Million

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AppId is over the quota
CUPERTINO, California—October 17, 2011— Apple? today announced it has sold over four million of its new iPhone? 4S, just three days after its launch on October 14. In addition, more than 25 million customers are already using iOS 5, the world’s most advanced mobile operating system, in the first five days of its release, and more than 20 million customers have signed up for iCloud?, a breakthrough set of free cloud services that automatically and wirelessly store your content in iCloud and push it to all your devices. iPhone 4S is available today in the US, Australia, Canada, France, Germany, Japan and the UK, and will be available in 22 more countries on October 28 and more than 70 countries by the end of the year.

“iPhone 4S is off to a great start with more than four million sold in its first weekend—the most ever for a phone and more than double the iPhone 4 launch during its first three days,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “iPhone 4S is a hit with customers around the world, and together with iOS 5 and iCloud, is the best iPhone ever.”

iPhone 4S is the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri?, an intelligent assistant that helps you get things done just by asking.

Pricing & Availability
iPhone 4S comes in either black or white and is available in the US for a suggested retail price of $199 (US) for the 16GB model, $299 (US) for the 32GB model and $399 (US) for the new 64GB model.* iPhone 4S is available from the Apple Online Store, Apple’s retail stores and through AT&T, Sprint, Verizon Wireless, and select Best Buy, Target and Walmart stores and select Apple Authorized Resellers. iPhone 4 is available for just $99 (US) and iPhone 3GS is available for free with a two year contract.

iPhone 4S will be available on October 28 in Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland.

*Qualified customers only. Requires a new two year rate plan, sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Press Contacts:
Natalie Harrison
Apple
harri@apple.com
(408) 862-0565

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877 

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iCloud and Siri are trademarks of Apple. Other company and product names may be trademarks of their respective owners.