Standard Chartered Bank is an international bank with 1800 branches on six continents, dozens of recent industry awards, and steadily increasing profits through organic growth and acquisitions. iPhone and iPad, provide an ideal platform to expand its mobile services, both internally and to customers increasingly tech computer-savvy.
As a result of the global financial crisis 2009 Set Standard Chartered Bank immediately so that together they strengthen customer relationships. "As a leader in the industry, we needed to regain customers ' trust," says Mary Huen, head of the consumer who is Banking in Hong Kong. "And to rebuild trust is not about just press products and services — it is about using the best technology to promote deep long-lasting relationships with our customers. It is about helping them to manage their money better. "
the iPad, and iPhone enables the Bank to forge new customer connections and strengthening existing bonds. "With the iPhone and iPad,, we really look at the next generation of banking services," says Todd Schofield, Global Head of Enterprise mobility at Standard Chartered Bank. "Managing our customers ' money is a responsibility we take very seriously, and our mobile services reflect."
With particular focus on Asia, Africa and the Middle East, Standard Chartered enormous potential to expand its mobile banking services among customers increasingly tech computer-savvy. For consumers, the Bank has developed Breeze, a suite of mobile banking and lifestyle applications. Enterprise customers use its Sraight2Bank platform, which includes a mobile app that provides your State Treasurer's greater control over transactions.
Internally, the Standard Chartered already deployed thousands of iPhone to employees throughout the world. -For us is the obvious choice was iPhone, says Jan Verplancke, Group CIO, Standard Chartered Bank. "iPhone creates an environment that is easy. You can take advantage of the mobile world and get software to people on the move. "
The Bank is growing quickly its internal iPad, use to personalize customer service and simplify day-to-day operations. Standard Chartered is a leader in innovation, says Huen. "iPad, helps us to innovate by improving the way we meet with customers and provide services. Now we can be with our customers wherever they want to be in the branch. "
As one of the first and largest corporate banks standardizing on the iPhone, developed Standard Chartered Bank for more than a dozen native iPhone apps, which qualified employees can download from an internal app store, Standard Chartered App Centre. These purpose-built apps streamline internal processes, securely transfer financial data, improve communication between customers and employees, the bank and also take advantage of back-end systems such as PeopleSoft and SharePoint management approvals and collaboration.
An example is the Bank's proprietary TradePort app, which allows trade finance relationship managers will carry out or supervise the lines on the fly using his iPhone. Another valuable app is FX rates, a tool for real time foreign currency showing Standard Chartered Bank's own internal prices and quotas between currencies. "With FX, a person in our trading room has updated, holistic views of our exchange rates at a given time," Verplancke notes.
In Hong Kong s.a.r., one of its biggest markets, using the Standard Chartered Bank iNeeds, a custom iPad, app that allows relationship managers in bank branches create client profiles and explain the benefits of products, savings account or a mortgage through direct, cuper interactions. With iNeeds on iPad, bank employees gain a clearer understanding of the customer's priorities and can provide more relevant products.
"iPad, redefines how our relationship managers connect with their customers," says Huen. "With iNeeds, they're able to introduce products in a more engaging way, while deepening their understanding of the customer's needs in time. Together they can work with customized solutions in place. Everything is very simple, efficient and user-friendly. "
In order to develop their internal apps, the Bank of a small group of programmers, graphic designers and UI experts – and tools and guidelines included in the iOS Software Development Kit (SDK). "In the SDK is very standardized, which means that our apps are more stable and consistent over many different apps," says Schofield.
With a world of sensitive financial and personal data protection are Standard Chartered vigilant on safety on their mobile devices. "We are a bank, eventually so safety is paramount, says Verplancke. "We are in different markets, different rules apply to us, so we always take the greatest common divisor for security."
Fortunately, the iPhone and iPad, up to the task. "the iPhone and iPad, allows us to safely restrict our internal systems with virtual private network (VPN) access," says Schofield. "We use encryption that is built into the iPhone and iPad, and we use our Exchange servers to implement security policies that remote wipe."
The Bank also offers enhanced mobile security features for their customers, such as a text message confirming the ATM business. -Our job is to give people tools that enable them to feel safe and prevent fraud, explains Verplancke. If a customer receives notification of a transaction, he or she does not, "a tap on the phone and you are connected to our customer service, which is blocking the transaction."
With safety, comfort and ease of use as the iPad, iPhone, and custom apps bring their activities, Standard Chartered is well prepared for the challenges – and opportunities – of this new era bank activities. The Bank has begun to introduce location-based services to its mobile capabilities, and examines new features such as augmented reality to make the user feel more in-depth.
"Many of the things we do there was before," reflects Verplancke. "It's just that you could not create them easily. And that has a value. We want to be at the forefront with units clearly at the forefront of the whole: iPhone and iPad,. "
"iPad, redefines how our relationship managers connect with their customers. Everything is very simple, efficient and user-friendly. "
Mary Huen, head of Consumer Banking, Hong Kong, Standard Chartered Bank"iPhone creates an environment that is easy. You can take advantage of the mobile world and get software to people on the move. "
Jan Verplancke, Group CIO, Standard Chartered Bank"With the iPhone and iPad,, we really look at the next generation of banking services. Manage our customers ' money is a responsibility we take very seriously, and our mobile services reflect. "
Todd Schofield, global head, Enterprise mobility, Standard Chartered Bank
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